values prototype

One of our goals in starting this brand was to build something not only useful, but ethical and sustainable.

St. Ann

For the 2020 holiday season, we partnered with a small, underfunded non-profit organization focused on helping underprivileged children and women in Kampala, Uganda.

From Thanksgiving until Christmas eve, we donated 100% of our profits to purchase Christmas gifts and meals for children from sponsored families!

We’re also working to find more underfunded non-profits in other developing countries, like the Philippines, where our founder Zarina was born and raised.


We make sure to produce all our products cruelty-free and vegan, and without artificial fragrances or irritating ingredients (like alcohol, phthalates, parabens, sulfates, or PEG’s). While not sacrificing on ethics and sustainability, we also only source high-quality ingredients from the sheet mask capital of Korea.

Our flagship product, the Herbalist Sheet Mask, is made from antibacterial biodegradable bamboo which decomposes in 10 days.